Definition of Marketing plan
A marketing plan is a comprehensive papers or blueprint that explains an organization’s advertising and promotion efforts for buy.
Brief Explanation of Marketing plan
A marketing plan also has information of the current promotion position of an organization, a discussion of the target audience and information of the promotion mix that an organization will use to obtain their promotion goals. It explains organization activities involved in accomplishing specific promotion goals within a set period of time. It contains some historical data, future predictions, and methods or techniques to get the promotion goals. A marketing plan has a proper structure, but can be used as proper or informal papers which make it very flexible. This contains processes such as industry situation research, action programs, budgets, sales predictions, techniques and estimated fiscal reports. Marketing plans start with the identification of customer needs through a researching the industry and how the organization can satisfy these needs while generating an acceptable level of return. It can also contain a full research of the pros and cons of an organization, its organization and its products. A marketing plan can also be described as a technique that helps an organization to decide on the best use of its resources to obtain corporate goals.