Definition of Total quality Management

Definition of Total quality Management

Customers nowadays prefer quality over quantity. The competition in the current time is really high and there are numerous brands and companies available o provide products or services and may be in lesser price. So in this age of high competition one way to keep customer stick to your products is by offering them market competent quality.

Total quality Management or TQM is one approach to keep the customer satisfied. It forces organization to keep their focus on continuous improvement and innovation of your products. It main aim is to focus on long term success by satisfying consumer and developing customer loyalty.

Quality is increased, maintained and matched to customer requirement by market analysis, customer’s feedback and surveys. It does not only include product improvement but also process improvements.

Brief Explanation of Total quality Management

TQM is applicable and should be applied on all levels; from high management to middle and low and also labor force.

Apart from production and manufacturing TQM can be applied to all other departments like Finance, supply chain, procurement, Sales and Marketing, Research and development etc. Six Sigma is one popular technique to implement and analyze process improvement in an organization.

If process and product’s quality is not maintained then an organization would have threat of market lagging and hence failure and vanishing from the industry.

Benefits of Total Quality Management:

  • Improvement of existing products or services.
  • Innovation or release of new products would help company gain pioneer tag in the industry.
  • Extended range of products for the customer.
  • Cost reduction over time is one of the major advantage of Total Quality Management.
  • Quality is checked and errors are removed during production process rather then after the product is complete. This reduces the product defect rate.
  • The process of ongoing innovation keeps the morale of employees high. The always have something new and challenging to do and to prove themselves.

Dis Advantages of Total Quality Management:

  • TQM process needs training and hence may require employees extra time which might disturb their routine tasks.
  • Initially process improvement process can be costly because there would be experiments and failures. But once successful it can help reduce cost by bulk production and efficient processes.
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