What is Pitch Deck?
A pitch deck is a presentation used to propose your concept or company to a large group of people or investors. The most critical component of constructing a good pitch deck is organizing it according to the audience and venue of the people who will see it.
A pitch deck is often a 10-20 slide presentation that provides a brief overview of your firm, business plan, and startup goal.
A pitch deck is essentially a slide-based presentation aimed at providing a concise yet informative explanation of:
- Your company
- The present trend (in numbers)
- Your startup’s long-term objectives and vision
- How do you intend to attain these objectives
It combines robust design, visually appealing presentations, straightforward, concise content, accurate market and competition analyses, and reasonable growth measures.
Slides to Include in a Pitch Deck
You can add several slides according to your ideas. Nevertheless, some essential slides to include in a pitch deck are as follows.
The first slide must be the introduction of your business. It is your opportunity to create an excellent first impression. Keep the introduction short and practical to keep the audience interested.
You should discover an issue your target audience is experiencing and a gap in the market that currently needs filling. An excellent issue slide will concisely highlight a few problems your business will address. Keep the text focused so that investors can easily follow it.
An excellent method is to show several viable answers to the situation, then explain why you picked the one you did. This slide demonstrates to investors your attention and research. So, concentrate your presentation on your research, motivation, dedication, and ability to solve the problem.
This slide is the section where you showcase the product or service your company offers. If it’s an actual product, include professional images from various perspectives. You may incorporate exploded or close-up views emphasizing your product’s materials and characteristics. If your product is an app, online tool, or service, try including screenshots highlighting its most distinguishing characteristics.
This slide will show the members of your core team. The investor is curious about these people’s motivation and what makes them unique enough to see this project through to completion. So, consider using graphics, explanations, or labels under each essential team member that explains why they are important to your objective.
You see this slide as a chance to stand out from your competitors. So, design this slide in a way that shows your capabilities as a business. You can tell what makes you unique from any other company in your industry.
The milestone slide is an excellent approach to demonstrate your ability to complete tasks while also drawing attention to how you intend to use the invested cash for the subsequent phases. In addition, it assists the investor in determining the way you are heading and whether you will require extra money.
The financial information slide should include a forecast of your company’s growth over four to five years and information on your business strategy and finances. You can also describe your investment model. This slide comprises your operating organization, distribution networks, and revenue generation strategy.
Business model slide’s main job is to convey to investors how your firm operates. After viewing this slide, they should understand how you intend to generate income for the organization. So, first, add up all of the revenue sources you intend to develop. Then divide it up and offer to price.
Nothing is worse than delivering incorrect market information to an investor. You provide detailed data regarding how large your firm can become in your market overview slide. Because there is little data available, it might be challenging to construct your market overview slide. In this instance, it’s usually a good idea to seek comparisons in other industries and to show figures from the market in which you’re competing.
Many investors will eventually sell their shares if they find a higher stock offer. Therefore, you should include companies interested in purchasing your firm in this slide. You may also provide a list of firms comparable to yours that have sold their businesses. Be mindful; investors dislike entrepreneurs that are only interested in making a profit through selling the company.
Pitch Deck Types
There are many versions of pitch decks, from startups to existing companies.
Startup Pitch Deck
A startup pitch deck is a concise presentation that showcases your company’s business plan and vision to obtain funding from investors.
Progress Pitch Deck
To offer your investors a clearer picture of what they’re dealing with, show them the progress you’ve previously accomplished. You must demonstrate how far your company has come over time. This pitch deck will be the same as the others, except you should add the traction information at the beginning.
Exit Strategy Pitch Deck
An entrepreneur uses this pitch deck to sell this company. It adds all the important milestones you have achieved and how your company will perform in the future.
Is Pitch Deck Necessary?
The pitch deck is the initial communication tool entrepreneurs use to reach prospective investors by email or in person. It serves as a startup’s sales presentation to investors, helping them comprehend the organization in a familiar way. The overall goal of a pitch deck is to persuade investors that the firm is sustainable and worth putting in funds. The pitch deck explains the complex workings of your firm and the industry in which it works to investors and other individuals considering investing in your business.
Things you should avoid in your Pitch Deck
A Pitch deck is an effective way to present your idea to the investor. However, you must avoid things that may negatively impact your presentation. One should remember that slides for the pitch deck need to be under 20 and not filled with words. The reason for minimizing your slides is that investors go through many slides daily. Therefore, they need an idea that is easy to understand. You should use bullet points to address more significant issues rather than paragraphs and create graphs and tables to present complex information.